The New Bern Historical Society is dedicated to sharing the rich history of New Bern, NC and has been doing so since 1923. The Historical Society offices are located in the Attmore-Oliver House, c. 1790, in New Bern’s historic district. In addition to offices there is a Civil War display and room installations reflecting life in the mid-19th century. Beautiful historic gardens are located behind the house. The New Bern Historical Society also owns and stewards 30+ acres of the Battle of New Bern’s Civil War battlefield. The New Bern Battlefield Park is located near James City just off of Highway 70 East.
It is Wednesday, so "What is in the Attic with Jim?"
A few weeks ago we showed you one of the bottles that was donated to us from the Crown Bottling Works. Today Jim has another one to show you.
The Inscription on the front of the bottle is "Dr. King's New Discovery for coughs and colds." The side is inscribed H.E. Bucklen and Co." It is a green glass bottle with a rectangular base.
Per Rick's Bottle Room, “H.E. Bucklen & Company of Chicago were highly successful sellers of a number of well-known brands. Herbert E. Bucklen had purchased the rights to his medicines from ne Dr. Z.L. King of Elkhart, Indiana, about 1878 and moved the business from Elkhart to Chicago about 1878-1879. Bucklen spent lavish sums on advertising in all types of media, and created the brand name of “New Discovery”, which had national recognition by 1885.
Bucklen’s “New Discovery” was a medicine for consumption (tuberculosis) a disease which at the time was killing millions of people. Many companies offered cures and remedies for consumption — all were frauds, including the “New Discovery.”
By 1893, the business was well enough established to be a major retailer through sites at the World’s Fair in Chicago.
But the success of Dr. King’s New Discovery caused physicians to go on the attack, drawing attention to the false claims, harmful ingredients, and tragic consequences of this and other patent medicines. According to Rick’s Bottle Room,
“Bucklen’s “New Discovery” was targeted by Samuel Hopkins Adams in his attack on the patent medicine industry in a series of articles in Colliers Magazine in 1905. Of the ‘New Discovery,” Adams said:
“It is proclaimed to be the ‘only sure cure for consumption.’ Further announcement is made that ‘it strikes terror to the doctors.’ As it is a morphine and chloroform mixture, ‘Dr. King’s New discovery for Consumption’ is well calculated to strike terror to the doctors or to any other class or profession, except, perhaps, the undertakers."
Dr. King's New Discovery could be found in almost any town in the USA including New Bern.
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